1) Demographic information
Data such as age, location or occupation can laos country code and mobile number be a key factor in learning more about the characteristics of the lead . This will also determine how close they are to our ideal customer profile and points will be added or subtracted if they match your buyer persona.
2) Company information
This point is similar to the previous one, but we are not talking about a person, but about a company. It is ideal for B2B businesses where one company is looking for another as a potential client. In this case, you might be interested in knowing aspects such as the number of employees, the sector in which they work, geographic location or number of branches. This will allow you to know if your products or services would be ideal to solve their needs. In this sense, it would also help you to make a correct attribution of B2B leads . We share this article with you in case you want to know more about it.
3) Online behavior
Equally important is identifying the lead's interaction on your website, blog, social media, or landing page. This will help you determine the level of interest they have in purchasing your products or services. There are those who interact only out of curiosity or like your page because they like your content, but they are not interested in becoming customers. On the other hand, there are those who already perform more relevant actions such as filling out a form or requesting a quote.