Another problem that school has caused us.
My daughter learned how to write a letter to the editor in 7th grade. The German teacher advised the children: “Save the best argument for the end!”
With all due respect, that's a stupid idea!
Nothing wrong with a good conclusion. But if people have to read four arguments in your letter to the editor that they already know (see hurdle number 4) or don't find convincing, they won't make it to your killer argument.
They simply get out early.
This is not the exception, but kenya telegram screening the rule. Most texts lose their readers very quickly – in the first few seconds.
So if you ever write a letter to the editor, give people your best argument straight away!
Or as the journalist Henri Nannen said:
“Start with an earthquake. And then increase it.”