“Why haven't TV owners been told these facts?”
Posted: Sun Feb 09, 2025 5:36 am
“Here's an extra $50, Grace - I'm making real money now!”
What do these legendary headlines have in common?
You show the customer a group with which they immediately want to identify - cowboy, bridesmaid, TV owner - and immediately feel addressed.
Important:
In this phase 5 you do not sell through your headline.
Yes, you don't even sell in the copy.
You are just making a connection.
Between your customer, the group and the product.
Lesson 5: How to avoid making a fool of yourself with your marketing
Eugene Schwartz emphasizes kazakhstan telegram screening something that I miss in many self-help books.
He says:
"The market is changing. Demand is changing. Fashion is changing."
That means:
Never copy old ads 1-to-1.
Also, never copy current advertisements 1-to-1.
Why?
Walter explains this to you:
"I keep seeing other people stealing my texts. They hope that they will sell as well as I do.
What do these legendary headlines have in common?
You show the customer a group with which they immediately want to identify - cowboy, bridesmaid, TV owner - and immediately feel addressed.
Important:
In this phase 5 you do not sell through your headline.
Yes, you don't even sell in the copy.
You are just making a connection.
Between your customer, the group and the product.
Lesson 5: How to avoid making a fool of yourself with your marketing
Eugene Schwartz emphasizes kazakhstan telegram screening something that I miss in many self-help books.
He says:
"The market is changing. Demand is changing. Fashion is changing."
That means:
Never copy old ads 1-to-1.
Also, never copy current advertisements 1-to-1.
Why?
Walter explains this to you:
"I keep seeing other people stealing my texts. They hope that they will sell as well as I do.