How to Write a B2C Sales Script and Implement It
Posted: Sun Dec 22, 2024 10:57 am
If you decide to create the script yourself, ask for help from your managers, several buyers, philologists, marketers, psychologists and copywriters. Also prepare persuasion techniques that can be found on the Internet. After practicing with your team, you will determine the most suitable options.
Here is a flow chart for developing a script:
Analyze the recordings. Listen to telegram thailand viral all the dialogues and pay attention to the successful moments. This will allow you to create a structure for the negotiations.
If for some reason there are no records, look for examples on the Internet. For analysis, you can take the experience of successful companies, including those from related fields.
Clearly formulate your sales proposition: what needs to be conveyed to the client and what he wants to hear.
Identify common consumer doubts and objections, formulate answers and include them in the instructions.
Reread the template, remove unnecessary parts. If necessary, simplify it so that the speech is understandable to both sellers and clients. Each phrase should have a specific purpose.
Ask your B2C sales script development colleagues to read the result from the consumer's perspective and tell you what irritates them.
Make it a rule to re-read and edit the template after a certain time.
Script for B2C sales
Example script
Seller : Hello, "Buyer's name"! The company "Nissan Automobiles", my name is Nikolay. I am calling you because you left a request on our website for a free consultation. Is it convenient for you to talk now?
Buyer : Yes.
Seller : “Buyer’s name”, do I understand correctly that you are looking for a new car to purchase?
Buyer : Yes.
Seller : Great! So that we can choose the most suitable model for you, I need to ask you a few questions, and then you can ask yours. Agreed?
Buyer : Yes.
Then the five questions technique is used:
Seller : "Buyer's name", tell me, how are things with cars now? Do you have a car? (We call the interlocutor for a confidential conversation)
Buyer : Yes, I drive an old Daewoo Nexia.
Seller : I see. "Buyer's name", are you considering exchanging your old car for our new one? (We make it clear that you can buy the product at a discount from our company)
Buyer : Yes.
Seller : Excellent. I am sure that you will make a profitable deal with us. Let me tell you about the terms of the exchange. Okay?
Here is a flow chart for developing a script:
Analyze the recordings. Listen to telegram thailand viral all the dialogues and pay attention to the successful moments. This will allow you to create a structure for the negotiations.
If for some reason there are no records, look for examples on the Internet. For analysis, you can take the experience of successful companies, including those from related fields.
Clearly formulate your sales proposition: what needs to be conveyed to the client and what he wants to hear.
Identify common consumer doubts and objections, formulate answers and include them in the instructions.
Reread the template, remove unnecessary parts. If necessary, simplify it so that the speech is understandable to both sellers and clients. Each phrase should have a specific purpose.
Ask your B2C sales script development colleagues to read the result from the consumer's perspective and tell you what irritates them.
Make it a rule to re-read and edit the template after a certain time.
Script for B2C sales
Example script
Seller : Hello, "Buyer's name"! The company "Nissan Automobiles", my name is Nikolay. I am calling you because you left a request on our website for a free consultation. Is it convenient for you to talk now?
Buyer : Yes.
Seller : “Buyer’s name”, do I understand correctly that you are looking for a new car to purchase?
Buyer : Yes.
Seller : Great! So that we can choose the most suitable model for you, I need to ask you a few questions, and then you can ask yours. Agreed?
Buyer : Yes.
Then the five questions technique is used:
Seller : "Buyer's name", tell me, how are things with cars now? Do you have a car? (We call the interlocutor for a confidential conversation)
Buyer : Yes, I drive an old Daewoo Nexia.
Seller : I see. "Buyer's name", are you considering exchanging your old car for our new one? (We make it clear that you can buy the product at a discount from our company)
Buyer : Yes.
Seller : Excellent. I am sure that you will make a profitable deal with us. Let me tell you about the terms of the exchange. Okay?