Why your content doesn't make money and isn't lucrative. | Walter Epp
Posted: Sun Feb 09, 2025 3:30 am
Here is the transcript:
Your content doesn't make money
because you're trying to make money with your content.
(Reading tip: Earn money by writing )
Why is that?
Imagine you are in the pedestrian zone handing out flyers.
and this flyer says:
“Please buy my new wedding suit!”
How many people do you think will buy?
The probability is zero.
I was recently in greece telegram screening Duisburg city centre, and there was another stand from the Johanniters.
They always sell their appeals for donations and want people to:
Sign
Leave your account number there
Commit to donating monthly
And then I talked to the seller there and he said:
“Wow, Duisburg, really tough place.
We've been standing here for two days and haven't gotten anything done.
Not a single donation.”
It wasn't my job to lecture him, but if it were up to me, I would do it the other way around.
I wouldn't try to sell directly on site in the city center and get people to donate.
Your content doesn't make money
because you're trying to make money with your content.
(Reading tip: Earn money by writing )
Why is that?
Imagine you are in the pedestrian zone handing out flyers.
and this flyer says:
“Please buy my new wedding suit!”
How many people do you think will buy?
The probability is zero.
I was recently in greece telegram screening Duisburg city centre, and there was another stand from the Johanniters.
They always sell their appeals for donations and want people to:
Sign
Leave your account number there
Commit to donating monthly
And then I talked to the seller there and he said:
“Wow, Duisburg, really tough place.
We've been standing here for two days and haven't gotten anything done.
Not a single donation.”
It wasn't my job to lecture him, but if it were up to me, I would do it the other way around.
I wouldn't try to sell directly on site in the city center and get people to donate.