Looker Studio: The right insights on your screen
Posted: Sun Dec 22, 2024 10:46 am
From Google BigQuery, you pull the right insights into your Google Looker Studio dashboard . On the dashboard, you can see your KPIs and it is fully customizable to your wishes. You can refer to it during your meetings, while optimizing your campaigns and of course when you want to show your results.
Creating first-party datasets
Successful campaigns in marketing platforms are becoming increasingly difficult if you continue to rely on third-party data. That is why it is necessary to collect and segment first-party data and use this as a target group in marketing platforms. This way you can be sure that you are approaching the right target group uk phone number and you create an experience that fits the customer journey, instead of shooting with a shotgun. For example, you can create a list of customers who have already placed an order with you twice and focus your campaigns on them to achieve a third time.
Third-party data First-party data
Less and less accurate Accurate
Incomplete target groups Complete target groups
Collected data without consent Collected with permission
Data is shared with other companies Data is not shared with other companies
General information, not very up to date Individual data that is up to date
Data is not in-house managed Data in-house
What steps do you take to work with the right data?
There are a number of steps you can take to get started with Google BigQuery.
Determine which insights/KPIs you need to adjust your online marketing.
Choose a data warehouse like Google BigQuery.
Connect your platforms to the data warehouse.
Format your incoming data into valuable insights (tip: ask ChatGPT to help you create code).
Create a dashboard with Looker Studio, for example, in which you visualize the right insights.
Start small and build it out. If you start with too many KPIs and data, there is a risk that you will not set the insights correctly and do not understand them well, which will cause you to miss the mark. Therefore, start with the most important KPIs and build on this based on your findings. This way you ensure a dashboard that you can actually do something with.
Creating first-party datasets
Successful campaigns in marketing platforms are becoming increasingly difficult if you continue to rely on third-party data. That is why it is necessary to collect and segment first-party data and use this as a target group in marketing platforms. This way you can be sure that you are approaching the right target group uk phone number and you create an experience that fits the customer journey, instead of shooting with a shotgun. For example, you can create a list of customers who have already placed an order with you twice and focus your campaigns on them to achieve a third time.
Third-party data First-party data
Less and less accurate Accurate
Incomplete target groups Complete target groups
Collected data without consent Collected with permission
Data is shared with other companies Data is not shared with other companies
General information, not very up to date Individual data that is up to date
Data is not in-house managed Data in-house
What steps do you take to work with the right data?
There are a number of steps you can take to get started with Google BigQuery.
Determine which insights/KPIs you need to adjust your online marketing.
Choose a data warehouse like Google BigQuery.
Connect your platforms to the data warehouse.
Format your incoming data into valuable insights (tip: ask ChatGPT to help you create code).
Create a dashboard with Looker Studio, for example, in which you visualize the right insights.
Start small and build it out. If you start with too many KPIs and data, there is a risk that you will not set the insights correctly and do not understand them well, which will cause you to miss the mark. Therefore, start with the most important KPIs and build on this based on your findings. This way you ensure a dashboard that you can actually do something with.