Which search engines lead in which markets?
Posted: Thu Feb 06, 2025 9:48 am
Got a specific market in mind? Let’s take a look at the search engines that matter most to you. According to our Market Explorer tool, these are the countries with the largest share of the search engine market as of September 2021:
The United States is by far the largest player with a market share of 36.11%, followed closely by India with a market share of 6.64%. South Korea follows closely with 4.6%. Just one step behind the podium is the United Kingdom with 3.87%.
We broke down which search engines are leading.
USA
ranking Search Engines Visit share in chile mobile database September 2021 %
1 Google 72.00%
2 Amazon 12.87%
3 Yahoo! 8.36%
4 Bing 2.93%
5 duckduckgo 1.59%
6 America Online AOL 1.12%
7 Baidu 0.20%
8 Askom 0.07%
9 Ecosia 0.06%
10 Yandex 0.03%
U.K.
ranking Search Engines Visit share in September 2021 %
1 Google 88.80%
2 Yahoo! 5.12%
3 Amazon 1.87%
4 duckduckgo 1.55%
5 Bing 1.51%
6 America Online AOL 0.57%
7 Ecosia 0.33%
8 Baidu 0.16%
9 Askom 0.05%
10 Yandex 0.04%
Australia
ranking Search Engines Visit share in September 2021 %
1 Google 91.37%
2 Yahoo! 3.11%
3 Amazon 2.33%
4 Bing 1.35%
5 duckduckgo 1.18%
6 Baidu 0.39%
7 Ecosia 0.15%
8 Askom 0.06%
9 Yandex 0.03%
10 America Online AOL 0.02%
India
ranking Search Engines Visit share in September 2021 %
1 Google 92.97%
2 Yahoo! 3.37%
3 Amazon 2.21%
4 Bing 0.95%
5 duckduckgo 0.23%
6 Askom 0.21%
7 Yandex 0.03%
8 Ecosia 0.02%
9 America Online AOL 0.02%
10 Baidu <0.01%
Despite some fluctuations in rankings, Google remains firmly in first place across all markets, with Yahoo! and Amazon battling it out for second and third. Perhaps most interestingly, while Yandex remains in 10th place in the US, UK, and Australia tables, in India it jumps to 7th place—something to consider if you’re working with this market.
The United States is by far the largest player with a market share of 36.11%, followed closely by India with a market share of 6.64%. South Korea follows closely with 4.6%. Just one step behind the podium is the United Kingdom with 3.87%.
We broke down which search engines are leading.
USA
ranking Search Engines Visit share in chile mobile database September 2021 %
1 Google 72.00%
2 Amazon 12.87%
3 Yahoo! 8.36%
4 Bing 2.93%
5 duckduckgo 1.59%
6 America Online AOL 1.12%
7 Baidu 0.20%
8 Askom 0.07%
9 Ecosia 0.06%
10 Yandex 0.03%
U.K.
ranking Search Engines Visit share in September 2021 %
1 Google 88.80%
2 Yahoo! 5.12%
3 Amazon 1.87%
4 duckduckgo 1.55%
5 Bing 1.51%
6 America Online AOL 0.57%
7 Ecosia 0.33%
8 Baidu 0.16%
9 Askom 0.05%
10 Yandex 0.04%
Australia
ranking Search Engines Visit share in September 2021 %
1 Google 91.37%
2 Yahoo! 3.11%
3 Amazon 2.33%
4 Bing 1.35%
5 duckduckgo 1.18%
6 Baidu 0.39%
7 Ecosia 0.15%
8 Askom 0.06%
9 Yandex 0.03%
10 America Online AOL 0.02%
India
ranking Search Engines Visit share in September 2021 %
1 Google 92.97%
2 Yahoo! 3.37%
3 Amazon 2.21%
4 Bing 0.95%
5 duckduckgo 0.23%
6 Askom 0.21%
7 Yandex 0.03%
8 Ecosia 0.02%
9 America Online AOL 0.02%
10 Baidu <0.01%
Despite some fluctuations in rankings, Google remains firmly in first place across all markets, with Yahoo! and Amazon battling it out for second and third. Perhaps most interestingly, while Yandex remains in 10th place in the US, UK, and Australia tables, in India it jumps to 7th place—something to consider if you’re working with this market.