It is enough that Google has detected this connection. This is example of whatsapp number in philippines fraught with wasting budget. What to do? Test all existing match types: exact, phrase, broad with modifier. 4. Ignoring negative keywords Negative keywords are the same as keywords, but you don’t want your ads to be shown for these queries. They are irrelevant and only have an indirect relation to your company’s servicesproducts.
For example, the keyword “Buy a microphone” is likely to cause an ad to be shown for the following queries: Buy a microphone Buy a used microphone Buy a professional microphone Buy a microphone for karaoke What to do? When selecting semantics, make a list of the main negative words for the advertising campaign. After the start, continue working: track search queries, since no one has yet managed to exclude all negative words.
5. Unoriginal ad Even a good rating won't help a competitor's clone ad. What to do? After analyzing your competitors, create a unique offer. One that is guaranteed to make you stand out from the crowd. There are many options, including the price of a product or service, especially favorable delivery terms, or a promotion for a product.
The prepared USP should be error-free and not contain special characters. These factors will reduce the quality score of the ad. Also check that the keyword is included in the ad description and URL. 6. Incorrectly selected landing page It is bad if the ad does not lead the user to the target pages of the site.