1. Select audiences based on advertising goals
Different audiences will be more or less relevant to merchants based on their current advertising goals. We recommend experimenting with your merchants’ ad campaigns to find the results that work best for their brand and products.
For prospecting, we suggest using a mid-intent or lookalike (lower intent, broad reach) audience to discover new buyers with potential interest in a merchant’s products. These are larger ecuador telegram screening audience list sizes with a variety of data incorporated, including past purchase behaviors that indicate possible interest in the products a merchant sells.
For retargeting, we suggest experimenting with a high-intent audience—a targeted, lower-funnel audience list built with proprietary signals and matching algorithms that indicate intent. This should lead to higher conversion rates.
2. Adjust targeting on exported lists
Tweaking targeting shouldn’t start and stop within Audiences itself. Once an Audiences list has exported, you can tweak it to more narrowly achieve an objective, such as targeting only men or only women. While this reduces the reach and increases cost, narrower targeting can help merchants better serve ads toward the most relevant audience, and therefore increase conversions.