Barbie and the enchanting pink marketing world
Posted: Sun Dec 22, 2024 10:36 am
It's been a while since Greta Gerwig's long-awaited Barbie movie hit the big screen. Not that you missed it, because you couldn't ignore it: everything was - and still is - Barbie through and through. Also in the marketing world where various organizations have immersed themselves in the world of pink and glitter.
I understand the Barbie craze. As a little girl I had a few Barbies and a book collection that was second to none. In every book Barbie had a new profession. Funny enough, there were saudi arabia number phone never books published like 'Barbie as a marketer' or - even more so now - 'Barbie as an influencer'. While she has now managed to get all kinds of brands involved in the hype.
Barbie as a marketer
We ourselves had to study for X number of years, Barbie just does it in a few months. Well… not alone of course. Because Warner Bros and Mattel have helped a lot to immerse the marketing world in the pink glitter.
It started with the trailer. From the moment the first images of the film starring Margot Robbie and Ryan Gosling were shared, the proverbial Barbie train set off on a long, successful ride. Everyone was amazed by images from the set and intrigued by the tagline. One that ensures that Barbie is a hit with a huge target audience.
I understand the Barbie craze. As a little girl I had a few Barbies and a book collection that was second to none. In every book Barbie had a new profession. Funny enough, there were saudi arabia number phone never books published like 'Barbie as a marketer' or - even more so now - 'Barbie as an influencer'. While she has now managed to get all kinds of brands involved in the hype.
Barbie as a marketer
We ourselves had to study for X number of years, Barbie just does it in a few months. Well… not alone of course. Because Warner Bros and Mattel have helped a lot to immerse the marketing world in the pink glitter.
It started with the trailer. From the moment the first images of the film starring Margot Robbie and Ryan Gosling were shared, the proverbial Barbie train set off on a long, successful ride. Everyone was amazed by images from the set and intrigued by the tagline. One that ensures that Barbie is a hit with a huge target audience.