To put this goal back into a visual context, look at the location of the function:
The “Features” section spans the majority of the page. This is your opportunity to proactively address your visitor’s concerns and doubts about value.
This section contains multiple functions. There are usually 3 to 6. Each is finland mobile database just a value prop, paired with a copy that handles the objections that arise when hearing that value prop.
Title indicating value
Paragraph explaining the value
Images that enhance value
For example:website feature section
TIP – If you’re having trouble deciding what value to highlight, research your competitors’ websites to see how you can differentiate yourself from what people already know about you.
Close-ups - Building a Sustained Narrative
The best feature sections carry a consistent narrative: Each feature ties into the dominant value prop of the Hero section.
For example, if your Hero value is “We help you put down your phone so you can focus on life,” the description of the push notification blocking feature could include a callback title like: “…so you can end the habit of constantly checking your phone for updates.”
Remember how you wrote essays in this 5-paragraph format in school?
Introduction
Support 1 segment
Support 2 segments
Support 3 segments
Conclusion
In your introduction, you present your claim. Then, you highlight three pieces of evidence that support that claim. Finally, your closing summarizes the argument.
Your login page follows the same structure as a whole:
Introduction – Title and subtitles. Make your case here.
Supporting Paragraphs – FeaturesObjectives. Does each paragraph support your introductory claim?
Conclusion – The final part of your CTA.