Customer Happiness Circle 6: Continuity
Posted: Wed Feb 05, 2025 9:58 am
As the name suggests, our blog series on the “Customer Happiness Circle” is all about customers and how to make them even happier. In this post, customer happiness expert Johannes Altmann tells us what we need to do to stay focused on customer happiness.
“Out of sight, out of mind” might be an old saying, but it perfectly sums up the daily life of an ecommerce company. A customer you never see is quickly forgotten, which is why it’s so difficult to maintain customer focus over time.
So, in this final episode of the Customer Happiness Circle, we’ll look at how to keep the love you have for your customers alive. How can I organize myself and my company so that lofty goals like “We make our customers happy” remain top of mind?
To keep improving is a constant bahrain telegram screening challenge
Many years ago, I read a fascinating book on the continual improvement process (CIP), the brainchild of a Japanese professor, Kaoru Ishikawa. In the 1950s, Ishikawa pioneered the use of quality management methods in Japanese industry. He recognized that continual improvement of working processes and products was necessary for long-term success. His method sounds simple enough, but it’s a big challenge for companies. The basic idea is to constantly analyze and improve processes and products, involving employees along the way.
I have never come across an ecommerce company that has an effective process for continual optimization in place. I can think of a couple of stores that run ongoing A/B tests, but that’s really only half the story. Customer happiness encompasses a whole lot more.
“Out of sight, out of mind” might be an old saying, but it perfectly sums up the daily life of an ecommerce company. A customer you never see is quickly forgotten, which is why it’s so difficult to maintain customer focus over time.
So, in this final episode of the Customer Happiness Circle, we’ll look at how to keep the love you have for your customers alive. How can I organize myself and my company so that lofty goals like “We make our customers happy” remain top of mind?
To keep improving is a constant bahrain telegram screening challenge
Many years ago, I read a fascinating book on the continual improvement process (CIP), the brainchild of a Japanese professor, Kaoru Ishikawa. In the 1950s, Ishikawa pioneered the use of quality management methods in Japanese industry. He recognized that continual improvement of working processes and products was necessary for long-term success. His method sounds simple enough, but it’s a big challenge for companies. The basic idea is to constantly analyze and improve processes and products, involving employees along the way.
I have never come across an ecommerce company that has an effective process for continual optimization in place. I can think of a couple of stores that run ongoing A/B tests, but that’s really only half the story. Customer happiness encompasses a whole lot more.