In these circumstances, the main resource for marketers in SMEs is time, but given that you already have to pay a high price for the rest of the tasks to be performed, wasting that precious resource that is your time cannot be an option under any circumstances.
So, the quickest way to balance content and SEO is to select your best performing pages and optimize them to attract even more traffic.
This way, you break down your overall SEO russian virtual mobile number work into smaller tasks, seeking to achieve your promotion goals in small steps rather than in giant leaps that may be impossible.
PPC and digital PR help you achieve your short-term goals, while content optimization plays a longer-term role and can be frustrating at first because it doesn't allow you to see immediate SEO results.
But that's how it works - SEO takes time.
So, while you launch your PPC campaign or look for opportunities with your company's PR, don't forget to work hard on your content, in this way, these three options will complement each other.
How to do PPC in SMEs
How to Find PR Channels for Small Businesses
Let's imagine an olive oil company that wants to increase its positioning. How can it achieve this?
I have taken as an example lachinata.es, an olive oil store with organic products and delicatessen derived from oil that has a range of around 3,300 keywords in organic search.
It's not a bad result, but let's see how it could be better.
Note: We have randomly chosen this company as an example for our article and we do not have any commercial purpose with it.
How to find traffic growth points?
Ideally, to see which pages on your website are performing best in terms of traffic, keywords, rankings, session duration, and bounce rate, you need data from both Google Analytics and Google Search Console.