Better little and relevant than too much without content
Posted: Sat Dec 21, 2024 3:21 am
Go for a mix of content and personal. This way you create a hold for yourself and you know what you can focus on every week. Gathering content (and writing your message on social media) also becomes easier. Moreover, this prevents you from communicating too much about the same thing, after all you want to appeal to the broadest possible target group.
And do you want help with this? Ask your communications department. They are often active on social media on behalf of the municipality to connect with your residents and often know well what is going on and what you can use.
4. Use video messages to come across as more personal
By only writing messages on social media, residents only get to know a one-sided side of you. And because you can think about writing the messages, they do not fully see the real and personal australia telegram data 3 million image of the mayor. By using video messages within your content pillars, you do give this image of yourself. Videos are real, often spontaneous and not (fully) directed or spoken. Show residents this side of yourself as mayor.
5. Introduce yourself with a fun promotion
Let your residents know that you are going to be more active on social media, commit yourself to this through them and ask for help. For example, you can set up a campaign among your residents and ask who of them wants to think with you about the content of your role as mayor on social media. Of course, you share all this on your social media channels. In this way, you make yourself vulnerable and the residents know that this is new to you too.
6. Realize that you will not only receive positive feedback
The internet is an easy and accessible channel, so you will also receive negative reactions. Realize this, prepare yourself for it and do not let it stop you. What helps to prepare for these reactions is to make a plan for this in advance.
And do you want help with this? Ask your communications department. They are often active on social media on behalf of the municipality to connect with your residents and often know well what is going on and what you can use.
4. Use video messages to come across as more personal
By only writing messages on social media, residents only get to know a one-sided side of you. And because you can think about writing the messages, they do not fully see the real and personal australia telegram data 3 million image of the mayor. By using video messages within your content pillars, you do give this image of yourself. Videos are real, often spontaneous and not (fully) directed or spoken. Show residents this side of yourself as mayor.
5. Introduce yourself with a fun promotion
Let your residents know that you are going to be more active on social media, commit yourself to this through them and ask for help. For example, you can set up a campaign among your residents and ask who of them wants to think with you about the content of your role as mayor on social media. Of course, you share all this on your social media channels. In this way, you make yourself vulnerable and the residents know that this is new to you too.
6. Realize that you will not only receive positive feedback
The internet is an easy and accessible channel, so you will also receive negative reactions. Realize this, prepare yourself for it and do not let it stop you. What helps to prepare for these reactions is to make a plan for this in advance.