Time spent on app: 95 minutes per day
Posted: Tue Feb 04, 2025 3:48 am
Number of users: 1 billion global monthly active users
Demographics: Most TikTok users are between 18 and 24 years old.
Why marketers love it:
Creativity unleashed: TikTok is a playground of innovation. From viral dance challenges to quirky skits and informative how-tos, there’s room for all types of content. All ideas are welcome—the crazier the better!
A young, energetic audience: If you’re targeting Gen Z and Millennials, TikTok is the place to be. They are just watching, they are actively participating. So, if you can capture their attention, you’re golden!
Authenticity rules: Users value realness over polished perfection. Marketers who can let their hair down, be relatable, and show the human side of their brand often strike jordan telegram screening a chord here.
Facebook
Number of users: 2.9 billion global monthly active users
Demographics: Most Facebook users are between 25 and 34 years old. However, the platform is quite popular with older audiences, as well.
Time spent on app: 35 minutes per day
Why marketers love it:
Vast audience reach: Facebook is a place where you can reach almost everyone. From tech-savvy Millennials to their not-so-tech-savvy parents (and even grandparents), the platform is a powerhouse for audience diversity and reach.
Robust advertising tools: Facebook is still a hugely powerful tool for brands looking to run precise paid ads.
Community building: Facebook isn’t just a platform; it’s a digital neighborhood where brands can build communities through groups, pages, engaging content, and so forth.
YouTube
Number of users: 2.2 billion global monthly active users
Demographics: YouTube has the most even demographic spread of all the major platforms. However, the majority of its users are between the ages of 25 and 34.
Demographics: Most TikTok users are between 18 and 24 years old.
Why marketers love it:
Creativity unleashed: TikTok is a playground of innovation. From viral dance challenges to quirky skits and informative how-tos, there’s room for all types of content. All ideas are welcome—the crazier the better!
A young, energetic audience: If you’re targeting Gen Z and Millennials, TikTok is the place to be. They are just watching, they are actively participating. So, if you can capture their attention, you’re golden!
Authenticity rules: Users value realness over polished perfection. Marketers who can let their hair down, be relatable, and show the human side of their brand often strike jordan telegram screening a chord here.
Number of users: 2.9 billion global monthly active users
Demographics: Most Facebook users are between 25 and 34 years old. However, the platform is quite popular with older audiences, as well.
Time spent on app: 35 minutes per day
Why marketers love it:
Vast audience reach: Facebook is a place where you can reach almost everyone. From tech-savvy Millennials to their not-so-tech-savvy parents (and even grandparents), the platform is a powerhouse for audience diversity and reach.
Robust advertising tools: Facebook is still a hugely powerful tool for brands looking to run precise paid ads.
Community building: Facebook isn’t just a platform; it’s a digital neighborhood where brands can build communities through groups, pages, engaging content, and so forth.
YouTube
Number of users: 2.2 billion global monthly active users
Demographics: YouTube has the most even demographic spread of all the major platforms. However, the majority of its users are between the ages of 25 and 34.