Having a good product is key to a successful business. But building trust in your brand all comes down to how you communicate with your customers online, according to Charlotte Palermino, a licensed aesthetician and co-founder and CEO of skin care brand Dieux. Charlotte found the formula for success on TikTok, where she amassed eight million likes—and counting—by dispensing honest, well-informed skin care advice.
Charlotte joined the Shopify Masters podcast team in New York City to share how she used short-form videos on social media to grow her audience—and her business. Ahead, learn jamaica telegram screening her three tips for doing the same with your own brand.
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How to make content that stands out
1. There’s no such thing as too much information
If you create a product you truly believe in, being 100% transparent about what goes into your product is an effective social media content strategy.
“A lot of brands are afraid to say certain things because it opens up the door for more conversations [they don’t want to have],” Charlotte says. By giving her audience honesty upfront about each product she develops, her customers can then make better-informed purchases and end up happier with their results. “We call ourselves a ’too much information’ brand—we share what your skin needs, what it doesn’t, how it’s so varied, and that, quite frankly, our products are not going to be for everybody.”