If you’ve found success online and are looking to expand into in-person selling, getting your own short-term retail lease is a perfect way to test the waters. You can use sites such as The Storefront and We Are Pop Up to find temporary retail leases. With this holiday pop-up strategy, you’ll be able to engage with customers in person, get feedback, and gauge whether opening a permanent retail store is right for your business.
Holiday pop-up shops don’t have to be restricted to brick-and-mortar stores. Companies such as We Are Women Owned provide platforms for virtual pop-up shops, or you can take things into your own hands.
Producing a virtual pop-up event doesn’t have to be a huge undertaking. You can start by doing the following:
Rounding up a handful of local retailers or brands to collaborate with you on the event.
Picking a date and time to hold the albania telegram screening virtual event via Zoom or your preferred video chat service. One of Shopify merchants’ favorite apps is Experiences—it lets you host physical and virtual events through your online Shopify store.
Creating digital assets that you and each participating brand can share via email and social media to promote the event.
Asking consumers who would like to attend to sign up via an email form (this way you can send them a link to join the event).
On the day of the event, give each brand the opportunity to share information about their business and where shoppers can find them online or in person.
Attendees won’t be able to make a purchase on the spot, but by collaborating with other local businesses to spread the word about your virtual pop-up you’ll all reach a wider audience (and grow your email list). Then you can follow up via email with shoppers who attended the event and provide links to each of the participating brands’ websites.
When partnering with other retailers, regardless of the type of pop-up shop you host, it’s essential to find brands that sell complementary products.
For instance, scented candle makers setting up a pop-up shop within a florist, or accessory designers popping up in clothing stores selling a similar aesthetic. Sharing venues not only helps you reduce expenses, but each business benefits from the other’s foot traffic.