When entering a query, people expect to receive the required information. Search robots sort (or rank) sites according to their algorithms, taking into account external and internal ranking factors. The latter are under the control of the webmaster and include the structure of the portal and its text content. Let's consider them in more detail.
When sorting websites according to psychiatrist email addresses a user request, search engines take into account various factors: relevance (keys + uniqueness + usefulness + compliance with user expectations), resource authority, and its rank. This process is called ranking.
Having received a request from the user, the search engine begins processing, during which it sorts information about resources in order to provide the reader with a result - a list of links to sites, compiled sequentially, according to the degree of compliance with the target request.
So, ranking means arranging web resources in a certain order. The first places (TOP results) are occupied by sites that, according to the indexing results, are the most relevant to the search query.
Once you understand the resource ranking mechanism, it is easy to understand why they are located on different lines of the search results.
Two seemingly very similar resources on similar topics can occupy almost polar points in the search results: one is in the TOP, the other cannot be found even on the page of the second ten. Why does this happen? What does the search engine use when ranking sites? To get into the coveted TOP, you need to get answers to these questions.
Having identified all the pages that answer the user's query, search engines index them and then rank them. Moreover, each system does this in its own way, giving preference to a certain set of internal and external factors, so the results look different.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153442
The coveted place in the TOP-10 is what all SEO specialists strive for. To achieve this goal, it is necessary to achieve maximum compliance of the site and its pages with the requirements of search robots.
It seems that nothing could be simpler: it is enough to study the ranking algorithms used by search engines and make a web resource worthy of a place in the top ten. But herein lies the main problem: the algorithms are not known for certain.
Even a super-professional optimizer cannot boast of 100% knowledge of the method used by robots when conducting ranking.
Mastering the algorithm would make the task of bringing a site to the highest positions in the search results elementary. Making a resource optimized, the way systems want to see it, would be as easy as pie, if specialists had search sorting methods in their arsenal.
But the details remain a secret, so optimizers are forced to rely only on:
general requirements (access to which is open) imposed by search engines on resources;
personal knowledge and experience in website promotion;
your assumptions: what information is valuable to the user, what a convenient platform looks like.
Summarizing the above, we conclude that practical experience in promoting web resources is important for competent optimization work. It is in practice that you can comprehend the intricacies of the ranking process and use knowledge in your future work.