How do accessibility standards influence SEO?
Posted: Sun Dec 22, 2024 9:50 am
As always, there is no direct relationship between what is and what can be achieved.
But it's quite possible that, just as structured data helps Google better understand the content of a website, the W3C may be able to help speech processors understand “OK Google” content .
Learn more about structured data in this post .
Websites that meet these standards are recognized by all search engines and adapt to all types of devices.
In addition, they improve SEO positioning because search engines give priority to those that respect the standards.
Similarly, loading time is reduced because all unnecessary lines of code are removed.
On the other hand, both development and maintenance are much simpler because the visual aspect is separated from the content when using style sheets.
Many accessibility parameters benefit SEO and vice versa.
For example, alternative texts allow the contents of an image or video to be described, while for SEO they allow this information to be indexed and added to searches.
Just as accessibility requires a title that describes the topic of the page and its language, SEO requires this to be included in the SERP.
On the other hand, breadcrumbs are a key element in accessibility while in SEO they help search engines access all pages.
Therefore, making a website accessible at the same time favors the optimization of certain SEO parameters.
I have analyzed a search such as " SEO Expert " just to validate if some of the URLs that are positioned by this concept comply with a minimum of this regulation.
We have these three URLs: and none of them meet the minimum require philippines cellphone number d by the regulations.
https://neoattack.com/neowiki/experto-seo/
https://www.capitanseo.es/
https://ginesmayol.com/consultor-seo/
Does this mean that if you are not W3C compliant you have more or fewer options?
Well, not really, but it is true that it is a consortium created by Google, among others; if you analyze what the requirements are, they are very similar to those of current SEO tools, obviously with their differences.
How does accessibility affect content?
Working with an accessible website means changing the way we approach content strategies .
That is, we will have to take into account, for example, that people with visual disabilities search on Google in a different way.
The same applies to people who, for whatever reason, cannot use a computer keyboard.
Therefore, if we want to focus our strategy on this type of people, it would be best to concentrate on voice search.
For content analysis you can use " On Page SEO Checker "
W3C and SEO - On page SEO checker
How to validate your accessibility with SEMrush?
Thanks to the SEMrush Site Audit section, we can quickly detect if our website has any type of error related to accessibility.
But it's quite possible that, just as structured data helps Google better understand the content of a website, the W3C may be able to help speech processors understand “OK Google” content .
Learn more about structured data in this post .
Websites that meet these standards are recognized by all search engines and adapt to all types of devices.
In addition, they improve SEO positioning because search engines give priority to those that respect the standards.
Similarly, loading time is reduced because all unnecessary lines of code are removed.
On the other hand, both development and maintenance are much simpler because the visual aspect is separated from the content when using style sheets.
Many accessibility parameters benefit SEO and vice versa.
For example, alternative texts allow the contents of an image or video to be described, while for SEO they allow this information to be indexed and added to searches.
Just as accessibility requires a title that describes the topic of the page and its language, SEO requires this to be included in the SERP.
On the other hand, breadcrumbs are a key element in accessibility while in SEO they help search engines access all pages.
Therefore, making a website accessible at the same time favors the optimization of certain SEO parameters.
I have analyzed a search such as " SEO Expert " just to validate if some of the URLs that are positioned by this concept comply with a minimum of this regulation.
We have these three URLs: and none of them meet the minimum require philippines cellphone number d by the regulations.
https://neoattack.com/neowiki/experto-seo/
https://www.capitanseo.es/
https://ginesmayol.com/consultor-seo/
Does this mean that if you are not W3C compliant you have more or fewer options?
Well, not really, but it is true that it is a consortium created by Google, among others; if you analyze what the requirements are, they are very similar to those of current SEO tools, obviously with their differences.
How does accessibility affect content?
Working with an accessible website means changing the way we approach content strategies .
That is, we will have to take into account, for example, that people with visual disabilities search on Google in a different way.
The same applies to people who, for whatever reason, cannot use a computer keyboard.
Therefore, if we want to focus our strategy on this type of people, it would be best to concentrate on voice search.
For content analysis you can use " On Page SEO Checker "
W3C and SEO - On page SEO checker
How to validate your accessibility with SEMrush?
Thanks to the SEMrush Site Audit section, we can quickly detect if our website has any type of error related to accessibility.