A common problem I've seen among many entrepreneurs is that they don't achieve their goals because they never really knew what they were!
Dreams are a desire that one has, but one does not always work to achieve them. philippines business mailing list One wants them to happen, but one does not always plan how to achieve them. Goals are a similar, but different concept. They are attainable, and one intends to achieve them through a work plan. If one sets concrete goals along the way, it is possible to get closer to that dream.
When I ask entrepreneurs what they want to achieve for their business, I often hear answers like, “I want to grow” or “I want to have a successful business.”
The problem is that these are dreams (ethereal, ambiguous), and they are not well-defined goals. Goals must have the following characteristics:
It is easy to learn these characteristics, because if you look closely, the initial letters form the word MARS.
Polishing goals
Let's review some examples of poorly defined goals, and how we could improve them.
And you? What goals do you have? How can you turn them into MARS goals?