A Former Tv Reporter, Kristin Twiford Knows That People Form The Beating Heart Of Every Story – Even Those That Revolve Around Technology. And The People Who Use Dams? They’re Inspiring, Creative, And Interesting.when Photoshelter Set Out To Build A Customer-centric Bb Marketing Strategy, Kristin’s Journalism Training Kicked In..@kristintwiford’s Journalism Training Kicked In When Building A Customer-centric #bb #marketing Strategy For @psforbrands. #cmworldshare On Xfirst, She Reviewed Answers To The One Question She Had Asked Customers Since She Started With The Company: What Would You Like To Learn From Us?again And Again, People Told Her They Want To Know How Other Creatives Do What They Do.
“our Audience Wants A Window Into The Creative Strategies Of Their email database india Peers. They Want To See How Other Creative People Find Stories, Produce Compelling Visual Content, Share That Content With Their Audiences, And Measure Results,” Kristin Says.next, She Grabbed A Video Camera And Documented Photoshelter Customers In Action. That’s How, In , She Found Herself On The Nfl Sidelines, Shooting ’ Team Photographers And Videographers. The Experience Helped Her Realize That Photoshelter Is Perfectly Positioned To Give Its Audience Members Something They Would Be Hard-pressed To Find Anywhere Else: A Behind-the-scenes Look At How Their Creative Heroes Do Their Work.
A New Content Strategy, Informed By Analytics That Showed That Video Content Kept Visitors On Photoshelter’s Site Much Longer Than Text Alone, Took Shape. It Culminated In A Bingeable Video Series That Debuted In , Called Behind The Scenes With The Storytellers.each Video Spotlights The Visual Creative Geniuses Behind Notable Brands Like Ge, Mlb’s Boston Red Sox, James Beard Foundation, Premier Lacrosse League, And Others Selected For Their Relevance, Advanced Workflows, And Potential To Attract An Audience. Each Episode Rolls Out With An Accompanying Blog Post, Email, Social Posts, And An Audience-interactive Webinar With The Featured Person.
Footage Of The Baltimore Ravens
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