Improve loading speed indicator
Posted: Sun Feb 02, 2025 4:08 am
Improve loading speed indicator
The importance of this indicator does not decrease, but grows over the years. The site's position in the Yandex and Google search results depends on how "fast" it is (for the reason that it is easier for search engines to work with fast resources, and users like them more). Slow sites that load longer than three seconds lose up to 57% of visitors. People go to those resources that load instantly. If you want to improve the metrics of your pages, try to reduce the loading speed. In any direct moving leads email list case, this is the right measure.
You can measure the download speed using:
Pingdom Website Speed Test;
Google PageSpeed Insights;
WebPageTest.
Google announced that in May 2021, it will introduce a new ranking factor called page experience: a complex indicator that combines security, ease of viewing on mobile devices, the presence of https, the absence of annoying modal windows, and other indicators that affect loading (the actual loading time of content, its stability, and responsiveness to user actions).
A minimalist homepage is one of Google's life hacks. This simple trick also speeds up the loading of a site.
The main factors that need to be considered when improving pages today are user experience (we’ll talk about it later) and usability.
Keep user experience in mind
User experience is another complex metric that characterizes the degree of convenience of a web page for a visitor. It is necessary to increase this indicator as part of an SEO strategy. Search engines, in order to improve the user experience, try to create maximum comfort for him during the search, on the one hand, and give him the most relevant answer to his requests, on the other. If you have a slow or poorly structured site, then even the most excellent content with unique information and deep disclosure of the topic will not save it: the resource will not take high positions in the top.
Determine the purpose of your entire site and its individual pages. What task does the page solve: share knowledge, sell a product? The content policy of the resource is built and its design is developed in accordance with this. The clearer the goals and priorities, the easier it will be for you to improve the pages of the site. Remember the intent of users sending a search query, and make sure that the logical structure and visual design of the pages correspond to it.
The importance of this indicator does not decrease, but grows over the years. The site's position in the Yandex and Google search results depends on how "fast" it is (for the reason that it is easier for search engines to work with fast resources, and users like them more). Slow sites that load longer than three seconds lose up to 57% of visitors. People go to those resources that load instantly. If you want to improve the metrics of your pages, try to reduce the loading speed. In any direct moving leads email list case, this is the right measure.
You can measure the download speed using:
Pingdom Website Speed Test;
Google PageSpeed Insights;
WebPageTest.
Google announced that in May 2021, it will introduce a new ranking factor called page experience: a complex indicator that combines security, ease of viewing on mobile devices, the presence of https, the absence of annoying modal windows, and other indicators that affect loading (the actual loading time of content, its stability, and responsiveness to user actions).
A minimalist homepage is one of Google's life hacks. This simple trick also speeds up the loading of a site.
The main factors that need to be considered when improving pages today are user experience (we’ll talk about it later) and usability.
Keep user experience in mind
User experience is another complex metric that characterizes the degree of convenience of a web page for a visitor. It is necessary to increase this indicator as part of an SEO strategy. Search engines, in order to improve the user experience, try to create maximum comfort for him during the search, on the one hand, and give him the most relevant answer to his requests, on the other. If you have a slow or poorly structured site, then even the most excellent content with unique information and deep disclosure of the topic will not save it: the resource will not take high positions in the top.
Determine the purpose of your entire site and its individual pages. What task does the page solve: share knowledge, sell a product? The content policy of the resource is built and its design is developed in accordance with this. The clearer the goals and priorities, the easier it will be for you to improve the pages of the site. Remember the intent of users sending a search query, and make sure that the logical structure and visual design of the pages correspond to it.