Keep communication going during the trial period
Posted: Sun Feb 02, 2025 3:49 am
Source: Databox
As customers use the trial features of your SaaS brand, they will need help from time to time. In case they don’t understand something or face any issues, your customer support team should always be ready to resolve the pain points of customers in the shortest possible time. You can give your potential customers a wonderful time to learn about the features of your tool. However, if they are not guided well in the process of using the tool, the probability of conversion is very low. Most of them don’t even finish the free trial period. A better way to keep the conversation going is to have a chatbot on the website. Here is an example of a chatbot from Hubspot.
chat
Source: Hubspot
You can set up and send triggered emails to prospects as they use features to guide them and provide them with more information so they can understand the different features of your tool and see the value to your company in solving their problems.
Use lead scoring . You can assess a prospect’s willingness to paraguay whatsapp number database become a customer after they try out your tool’s features. Study how they engage with your brand from places like social media or how they comment on your content. A prospect willing to partner with a brand will want to learn more about it and not just the features it offers. Talk to your sales and marketing team to see your customer engagement through the nurturing phases.
Collect and act on reviews . As potential customers use your company, they leave their feedback about the different features of the software and how useful it is in solving their problems. You can also ask your potential customers to give you feedback on how useful the tool is in solving their problems. Use this customer feedback to improve your tool and deliver the best customer experience for the features you offer. Another way to convince users to use your features is to include customer testimonials like this one.
review
Source: Ranktracker
Rank tracking tools like the one above can greatly benefit from displaying customer testimonials and positive feedback to attract target customers. If customers have doubts about the value of the SaaS features you offer, they can view testimonials from other customers who used the same tool and solved their challenges in a similar way to the one they have.
As customers use the trial features of your SaaS brand, they will need help from time to time. In case they don’t understand something or face any issues, your customer support team should always be ready to resolve the pain points of customers in the shortest possible time. You can give your potential customers a wonderful time to learn about the features of your tool. However, if they are not guided well in the process of using the tool, the probability of conversion is very low. Most of them don’t even finish the free trial period. A better way to keep the conversation going is to have a chatbot on the website. Here is an example of a chatbot from Hubspot.
chat
Source: Hubspot
You can set up and send triggered emails to prospects as they use features to guide them and provide them with more information so they can understand the different features of your tool and see the value to your company in solving their problems.
Use lead scoring . You can assess a prospect’s willingness to paraguay whatsapp number database become a customer after they try out your tool’s features. Study how they engage with your brand from places like social media or how they comment on your content. A prospect willing to partner with a brand will want to learn more about it and not just the features it offers. Talk to your sales and marketing team to see your customer engagement through the nurturing phases.
Collect and act on reviews . As potential customers use your company, they leave their feedback about the different features of the software and how useful it is in solving their problems. You can also ask your potential customers to give you feedback on how useful the tool is in solving their problems. Use this customer feedback to improve your tool and deliver the best customer experience for the features you offer. Another way to convince users to use your features is to include customer testimonials like this one.
review
Source: Ranktracker
Rank tracking tools like the one above can greatly benefit from displaying customer testimonials and positive feedback to attract target customers. If customers have doubts about the value of the SaaS features you offer, they can view testimonials from other customers who used the same tool and solved their challenges in a similar way to the one they have.