This option is suitable for displaying various summaries: this could be employee efficiency or an animal migration chart. Analytical longreads are often used by companies for self-promotion: this is how they demonstrate achievements and development prospects.
The author must find as much information as possible and fit it into the text.
This format is somewhat reminiscent of multimedia, but instead of spectacular photographs, in this case, graphs and tables are added.
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Structure of a longread text
The longread should have such a structure that it does not look like a continuous text. It is absolutely necessary to adhere to the following criteria:
Reading time. It is necessary to write at the very beginning how much time it will take the user to read the article. The author can find out this by starting a stopwatch and studying the text measuredly, viewing all the pictures, videos, etc.
Intriguing title. The title should interest the reader, but do not embellish it too much, so that when reading the person does not feel deceived.
Table of contents . This is an important part of a longread. In the table of contents, indicate subheadings and make them clickable so that the reader can quickly go to the section he needs.
Introduction . Journalists also call it the lead, scientists call it the abstract. This is the first paragraph, in it you need to briefly describe the essence of the article, but not mention the most interesting moments.
Main part . In this part, you need to reveal the meaning of the publication. All multimedia material is added here.
Conclusion . It is better to format it not as one paragraph, but as a separate mini-text, which should contain a title.
Structure of a longread text
Source: shutterstock.com
Based on these necessary elements of the longread structure, you can begin writing it and choosing the appropriate multimedia component.
How to write a good longread
Now we will tell you in detail how to write a longread:
Step 1: Choose a suitable topic
This is quite logical, it should be interesting and able to attract attention. At this stage, analyze what your target audience likes. To successfully choose a topic:
First of all, determine the purpose of the longread : why do you need it? Entertaining users and advertising a company are completely different things. This stage is important to determine the direction of the longread.
Analyze your competitors . You can use the Skyscraper technique, which involves providing more information than others have or approaching the topic from a different angle.
If you don’t have any interesting ideas, you can take information from the Internet , but remember that even great creators seek their inspiration in other people’s works.
Find out whether the chosen topic will be interesting to users . For this, you can use the open service Yandex.Wordstat.
Step 2. Select format
Earlier we introduced you to the types of longreads. You can combine several formats, and not write in only one. This is often done by the media when creating paid special projects. For example, they use commercial and analytical views in a text about the financial instruments market, where they carefully advertise the goods or services of a company.