• According to Wyzowl's report , 91% of users prefer to watch videos to learn about a product or service.
• Create short 15-30 second videos promoting your products and use this content in your social media campaigns.
6. Gen Alpha: Future Consumers
What is Gen Alpha?
Gen Alpha refers to a generation born in 2010 and later who sri lanka whatsapp number database grew up in a digital world. This generation is defined as the group that comes after Generation Z and accepts technology as an integral part of their lives. Gen Alpha is growing up in an era with more digital access, where their parents are Millennials or Generation Xers who provide the technological infrastructure.
How to Target the Gen Alpha Audience?
This generation is extremely sensitive to values like environmental sustainability, diversity, and social responsibility. They want to see real, impactful, and meaningful actions rather than traditional marketing messages. For example, a brand being carbon neutral or contributing to social justice projects is a key way to attract and gain Gen Alpha’s attention and loyalty. Additionally, because this generation has grown up in a digital world, they expect messages to be heartfelt, visually powerful, and delivered in a way that’s appropriate for digital platforms.
Brands must develop more meaningful, transparent and value-driven communication strategies for this generation. Content focused on environmental sustainability, diversity and entertainment is one of the most effective ways to capture Gen Alpha’s attention. This generation will shape the consumption habits of the future, so it is important for brands to invest in this audience now.