The 7 best tips for #HighPerformance Facebook campaigns for Christmas

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Tip 1: Optimize your website for mobile devices
40% of all online purchases are made via mobile devices.
61% of all smartphone users visit the competition if the landing page is not mobile-friendly.
90% of all Facebook users in Germany also use Facebook on their mobile devices.
So, do these numbers make you want to make your website mobile-friendly? Your Facebook campaigns will only benefit from it.

At a time when Google's mobile-first index has become a kazakhstan mobile numbers list reality, 90% of all Facebook users in Germany are mobile, and the daily usage time of smartphones is constantly increasing, mobile-optimized websites have become indispensable.

Short loading times, appropriate text size, short paragraphs and good usability are what today's users demand and will reward with a corresponding purchase rate. If these elements are not present, your Facebook campaign can and will take revenge with a miserable performance.

Responsive web design in comparison
Responsive web design is now indispensable and is essential for a good user experience on mobile devices. Image source: Google
Go through the entire ordering process on your website beforehand using your mobile device. What do you notice? What bothers you? What is missing? Make note of your findings and use them to make targeted optimizations to simplify the ordering process and ultimately generate more sales.