Street marketing - Netflix Cuenca example

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The most striking thing is how they have been able to use their ingenuity and regionalize this action in a specific point of the Spanish geography.

Taking a leaf out of popular wisdom, Netflix has created an exclusive action for Cuenca that has undoubtedly been the talk of the town.



Something very striking about this campaign is that, despite being very easily adaptable to other regions (the United Kingdom, for example, which is the king of double meanings), other different promotional strategies have been chosen.

In the case of London, a huge graffiti painted by one of the series' leading actors, Connor Swindells, who plays Adam, has been used.

Street marketing - Netflix London example

Zara, proposals adapted to international tastes
Zara is one of the brands that has best known how to focus an international fashion marketing strategy customized for each of the locations in which it is located.

In a globalized world, few things are as contextual as fashion.

There are many factors that influence how we dress, from the weather to our religion and culture.

Although Zara does not invest excessively in advertising, it does plan down to the last detail what clothing to offer and how to do so in each of the locations in which it is located.

The biggest advantage of this brand is its location and large shop croatia mobile database windows combined with a well-segmented online store.

The key to their international street marketing strategy is to play with the creations of their shop windows that adapt to the tastes and trends of each city (as a fact, on many occasions they are changed if there is a drastic change in climate).

This goes beyond showing differences between, for example, Dubai and Madrid.

Diversity can be seen between different cities in the same country, such as between Oviedo and Seville, or even between areas of the same city.

It is also worth highlighting that their online store follows a similar strategy but focuses on the diversity of their buyers.

Inditex group websites sometimes show the same garment on models of different ethnicities and builds to encourage users to identify with them and find the clothing more attractive.