iOS 14 Checklist: Our Recommendations and Measures
Posted: Sat Feb 01, 2025 7:09 am
What you can and should do now to prepare for the changes brought by iOS 14. Here is a summary checklist:
Verify domain
Facebook recommends checking your domain to
Open Business Manager settings
In the menu on the left side, open Brand Safety > Domains
Click "Add" and enter domain
Apply DNS verification, upload an HTML file or meta tag verification
Verify
Ready
Check which tracking events are most relevant for you
Think about which events you want to track and what order they should be ranked in. Remember, there will only be 8 events available in the future!
Contact your web analytics contact and make the changes.
If applicable, reporting deviations in target ROAS/CPA
Reporting will become less accurate – we would like to point out brazil mobile numbers list at this point that the target ROAS or target CPA will change due to these changes with regard to the measures on Facebook, as the algorithm or machine learning has to adapt to the new circumstances.
We recommend that you work with your agency to develop a marketing strategy that can adapt to these changes.
Our conclusion on the changes in Apple's iOS 14 and Facebook Advertising
Apple's iOS 14 brings fundamental changes. Existing best practices and approaches are being thrown overboard on Facebook, among others.
However, we can assume that Facebook will provide advertisers with solutions in the near future. We will stay tuned and keep you updated.
Questions?
Do you have any further questions or do you need support with optimization? Then please contact us!
Contact us now!
You are here: iOS 14 vs. Facebook Advertising – What to do now
Verify domain
Facebook recommends checking your domain to
Open Business Manager settings
In the menu on the left side, open Brand Safety > Domains
Click "Add" and enter domain
Apply DNS verification, upload an HTML file or meta tag verification
Verify
Ready
Check which tracking events are most relevant for you
Think about which events you want to track and what order they should be ranked in. Remember, there will only be 8 events available in the future!
Contact your web analytics contact and make the changes.
If applicable, reporting deviations in target ROAS/CPA
Reporting will become less accurate – we would like to point out brazil mobile numbers list at this point that the target ROAS or target CPA will change due to these changes with regard to the measures on Facebook, as the algorithm or machine learning has to adapt to the new circumstances.
We recommend that you work with your agency to develop a marketing strategy that can adapt to these changes.
Our conclusion on the changes in Apple's iOS 14 and Facebook Advertising
Apple's iOS 14 brings fundamental changes. Existing best practices and approaches are being thrown overboard on Facebook, among others.
However, we can assume that Facebook will provide advertisers with solutions in the near future. We will stay tuned and keep you updated.
Questions?
Do you have any further questions or do you need support with optimization? Then please contact us!
Contact us now!
You are here: iOS 14 vs. Facebook Advertising – What to do now