Communication channel and store
Posted: Sat Dec 21, 2024 4:19 am
Chat, share photos, post status updates, order food delivery, order airline tickets, date, follow the news, pay at a vending machine, make a doctor's appointment, pay traffic tickets or your energy bill, even do your laundry. Think of something you'd like to do, order, or someone you'd like to talk to, and WeChat has a button for it.
Emilie Tabor , co-founder of influencer agency IMA, recently expressed this phenomenon in an interview :
What WeChat does very well in China is to build up the wall: you can't get out, because you can do anything in it. And with that, the app becomes part of your lifestyle.
Advertising heaven
Living like a princess (or prince) has never been easier. With a walled garden, you literally have everything your heart desires within reach. And that of course brings advantages for users, but certainly also for marketers.
As a marketer, you could not wish for a more ideal advertising platform. When users allow you to look into all aspects of their lives, this provides a huge amount of interesting data. This data makes it easy for marketers to specifically address a specific target group. Walled gardens thus become the ideal distribution channel for content in one fell swoop. The chance that users will stop to smell your 'roses' is many times higher. And that in turn leads to an increase in reach and involvement.
Also read: What Facebook can learn from hong kong telegram data WeChat: the rise of chatbots for webcare
American journalist Rob Pegoraro spoke (via WeChat, of course) with James Sung , founder of Zocus Strategic Marketing . Sung says: “I don’t even do traditional advertising anymore, through WeChat I can reach over 100,000 people and generate a huge amount of traffic with a few clicks.”
Another local entrepreneur shares the same opinion. Yan Cai, director of Hong Kong and Shenzhen-based SoundMaster Technology , explains that his company uses WeChat not only as a communication channel, but also as a store. “I use it for business and personal communication, social media activities, news provision and bill payment via WeChat e-wallet.”
WeChat shows that payment and shopping functions, or mobile commerce , can go hand in hand with social and business functions within one and the same platform. Brands can create an account on WeChat, just like on any other platform, and post content. They can reach followers directly with offers and promotions. The difference with other platforms is that WeChat also lets users pay within the app using the WeChat Wallet. WeChat is also used to stimulate offline sales, for example by pushing discount coupons and giving rewards with a purchase.
Emilie Tabor , co-founder of influencer agency IMA, recently expressed this phenomenon in an interview :
What WeChat does very well in China is to build up the wall: you can't get out, because you can do anything in it. And with that, the app becomes part of your lifestyle.
Advertising heaven
Living like a princess (or prince) has never been easier. With a walled garden, you literally have everything your heart desires within reach. And that of course brings advantages for users, but certainly also for marketers.
As a marketer, you could not wish for a more ideal advertising platform. When users allow you to look into all aspects of their lives, this provides a huge amount of interesting data. This data makes it easy for marketers to specifically address a specific target group. Walled gardens thus become the ideal distribution channel for content in one fell swoop. The chance that users will stop to smell your 'roses' is many times higher. And that in turn leads to an increase in reach and involvement.
Also read: What Facebook can learn from hong kong telegram data WeChat: the rise of chatbots for webcare
American journalist Rob Pegoraro spoke (via WeChat, of course) with James Sung , founder of Zocus Strategic Marketing . Sung says: “I don’t even do traditional advertising anymore, through WeChat I can reach over 100,000 people and generate a huge amount of traffic with a few clicks.”
Another local entrepreneur shares the same opinion. Yan Cai, director of Hong Kong and Shenzhen-based SoundMaster Technology , explains that his company uses WeChat not only as a communication channel, but also as a store. “I use it for business and personal communication, social media activities, news provision and bill payment via WeChat e-wallet.”
WeChat shows that payment and shopping functions, or mobile commerce , can go hand in hand with social and business functions within one and the same platform. Brands can create an account on WeChat, just like on any other platform, and post content. They can reach followers directly with offers and promotions. The difference with other platforms is that WeChat also lets users pay within the app using the WeChat Wallet. WeChat is also used to stimulate offline sales, for example by pushing discount coupons and giving rewards with a purchase.