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Say yes to experimentation. have more than one plan of action in mind if something goes wrong.

Try new approaches, channels, functions. Of course, it is customary to work with familiar tools. But the Internet advertising market is constantly changing, and it is important to keep your finger on the pulse. The Ingate Communications team is one of the first to have the opportunity to test the new functionality of such channels as VKontakte and Yandex, because we are certified partners.

Don't be afraid to lose a client. A client may leave, but it malta telegram data doesn't mean you've failed. A client may grow and want to build SMM inside the company. We can provide recommendations, prepare a strategy, and remain friends.

Keep your finger on the pulse . Monitoring performance and making timely changes to strategy is a trait that distinguishes professionals. Developing a strategy and riding the beaten path is, of course, convenient, but not effective.

Be humane . We understand that black PR is also PR, but we are against dirty battles with competitors. Custom reviews, complaints about competitors' accounts - all this is not for us. But jokes, like the ones BC had in relation to Mac, we welcome. Subtle, competent and ... resonant!

Knowledge of terminology. It's strange that this tattoo is 13th and not the first on our list. It's just an obvious thing for us, but unfortunately, we are faced with the fact that not everyone in the market is immersed in the intricacies of terminology and indicators, and therefore does not know how to manage them. Ask the contractor what the difference is between a user, a visitor and a subscriber to a VK community, and also clarify the difference between active and involved users on Odnoklassniki. He didn't float and was able to explain in simple language? Congratulations! You have found a person who takes a responsible approach to working with data.

Part of the team is part of the ship . Yes, of course, the team on the agency side does not sit with the client 24/7. But believe me, after 6-8 months of work, the agency team can begin to understand the client's product no worse than the client himself. It's all about properly configured communication and training the team.

Work not on the MP, but on the client's goals . The media plan is a map that we follow and will definitely reach. But, you must admit, it is much more pleasant when your contractors not only achieve the values ​​specified in the MP, but also exceed them.

In our dynamic times, the importance of competent management of advertising campaigns is becoming increasingly obvious to most businesses. However, experience shows that many face the problem of inefficient use of the advertising budget. One of the main reasons for such failures is errors in analytics and the lack of proper settings for tracking advertising effectiveness. Grigory Zagrebelny, Director of the Ingate Analytics unit, told how to avoid such errors and set up effective analytics for your advertising campaigns.