This option should be taken into consideration by retailers who offer their products on more than one marketplace.
Comparing the performance of different marketplaces allows you to identify the consumer profile that interacts with each one, adapting the offer.
Now that you know the important factors for evaluating the performance of your e-commerce within a marketplace, learn about the main metrics and KPIs for marketplaces.
Metrics
There are some metrics that are common to any e-commerce, whether they are on their own or integrated into a marketplace.
The number of visitors, for example, allows the store owner to know the performance of the e-commerce as a whole within the marketplace and to evaluate the number argentina phone number data of visits to the virtual store, i.e., the total traffic.
This data reveals the true effectiveness of your e-commerce. The store owner can know whether the strategies for promoting products in the ads used to attract even more visitors are actually working.
Another important metric is the traffic source, which shows the origin of the users who access your e-commerce .
It allows you to see the percentage of visitors who find your store through social media (showing data for each page separately), via email marketing, via search engines, via links that direct you to your landing pages, among other ways. This way
, you can determine the strategies that are most appropriate for your business to sell even more on large virtual storefronts.
However, there are some metrics that work as a differentiator for retailers who offer products on marketplaces, check them out:
Quantity of products sold: knowing the quantity of products sold helps to assess the store's competitiveness in marketplaces and to help with inventory control.
With this data in hand, the retailer can set sales targets for each product advertised and look for alternatives to optimize the performance of those that performed below expectations.
Gross sales revenue: this term, which is also known as Gross Merchandise Volume (GMV), corresponds to the financial volume traded by the store.
This metric is important because it allows the store owner to analyze whether the products with the most sales are also those that generate the most revenue for the business.
Operating profit: after calculating gross sales revenue, it is necessary to identify how much profit is left.
To do this, it is necessary to discount values such as the base price of the product, commissions allocated to the marketplace, operating expenses, logistics and packaging costs, among others.