Near the top of this page, you can find our full checklist for Chinese japan phone number on-site technical SEO. It’s from the same document that we use in-house to make sure we haven’t forgotten things. It’s going to help you get your foot in the door and avoid any major issues that may prevent your website from getting indexed in China.
Of course, the main principle behind successful SEO and marketing is more about creating valuable, useful content for users. Over the years (and for Google especially) those technical aspects of SEO have become less important, or at least they have become easier to master. And a lot of that is true for Baidu too.
Table of Contents
The Checklist
PREPARATION
DOMAIN CONFIGURATION
LOADING SPEED, VISIBILITY
STRUCTURE
STRUCTURE (OPTIONAL)
CONTENT
FOLLOW UP
Search results pages on Baidu
Before you start working on SEO in China
Domain Configuration for Chinese SEO
Loading speed and visibility of websites in China
Structural SEO for Chinese websites
Website content basics for Baidu
Follow-up
The Checklist
PREPARATION
You have installed:
Google Search Console – Useful for finding errors, especially related to Google.
Baidu Ziyuan – Baidu’s equivalent of Google Search Console.
An analytics platform that you find useful, such as Google Analytics.
Baidu Tongji (optional) – Useful for analyzing traffic from Baidu.
You have started rank tracking with a tool such as Dragon Metrics.
DOMAIN CONFIGURATION
Choosing where to place the Chinese content can be difficult. Besides SEO, it might affect your developers or content managers. Make sure the Chinese content is placed in one of these places:
A subdomain such as in “zh.yoursite.com”.
A unique domain, such as in yoursite.cn, or yoursite4china.com.
A subfolder, such as yoursite.com/zh/chinesecontent
The same content is not on multiple subdomains.
The site resolves to either http or https. There shouldn’t usually be both http and https versions of pages available. Baidu will likely begin to prefer https, so use it when possible.
LOADING SPEED, VISIBILITY