“You can't afford to have slow page speed and poor user experience,” concludes Lam. “You want to make sure that for every user that visits your site, you are absolutely maximizing your chance at converting the whatsapp russian number m.”
Expert tip: When Mozilla shaved a second or two off its load speeds, it was able to improve its conversions for Firefox by around 14%. Small tweaks to your UX and page speed, and a focus on conversion rates, can have a big payoff.
4. PPC Trends
With such fierce competition for customers, paid advertising offers a way for companies to target their core audience with relevant messages.
What makes the pay-per-click (PPC) model so enticing is that marketers can control their spending and stick to a budget.
“One of the battles that anyone running PPC campaigns is fighting at the moment is trying to keep their cost per clicks down,” says Brendan Almack, Managing Director of Wolfgang Digital in a recent DMI podcast. “There's also been a shift in ROAS (Return on Ad Spend) metric that PPCers love. There's now a realization that ROAS could be stifling growth and people need to think outside ROAS if they're looking for new customer acquisition.”