It is irrational to rely only on marketing

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If you are a business owner or a company director, you are probably tired of the incredibly frequent robotic calls with offers to increase sales by 50 times in 5 days or to bring the company “to a billion net”.

Marketing is a powerful tool for attracting customers and stimulating sales. But relying solely on it is very risky: a financial management system also plays an important role in the successful development of a business. When a company does not have one, no lead generation methods, even those that really work stably, will help increase profits.

It turns out that building an effective financial system, including budgeting, cost control, profit accounting and careful investment planning, is the foundation that determines the “health” of any company.

Two approaches to business
Let's look at two stories of startup entrepreneurs who achieved very different results.

Entrepreneur #1 , the owner of a programming school, decided to focus on marketing and, on the advice of friends, hired a cool marketer with “killer” cases at the start of the business.

Then a targetologist, copywriter, designer, photographer, and technical specialist were brought into the team. They made an expensive website, invested in the design of social networks and in attracting traffic, and even connected a chat bot.

The result of the first launch: a complete lack of sales. It was decided to develop new traffic channels, and another advertising specialist was hired for this task.

Result : going into a huge minus, there was nothing to pay for the services of specialists, there was a need to take out loans. The owner burned out on the idea of ​​the business, felt squeezed and deceived by "cunning marketers".

Entrepreneur #2 , the owner of a vocal school, decided morocco consumer email list to take a different path. Before launching the business, he studied a lot of information and realized that any business needs a financial model.

It turned out to be difficult to compile it himself, so he turned to a consulting firm. The specialists conducted a financial audit of the business, built management accounting with automation and developed a simple financial model for the startup with a forecast of expenses and income, assessed potential profitability and risks.

After this, Entrepreneur No. 2 attracted investments into the project, then hired an SMM marketer and invested funds into the development of social networks.

Result : a year after the launch, he received a tangible net profit from the first school and opened three more, becoming the owner of the network.

The examples, or rather strategies, given above only confirm that creative ideas in business are good. And in combination with competent financial management, they are even better.