Creation and development of brand identity
Posted: Thu Jan 30, 2025 4:23 am
Depending on the type of brand identity, customers are addressed in different ways. The product-based strategy communicates the identity through the product itself and puts it and its intended use in the foreground. The person-based strategy is about the customer being able to put themselves in the shoes of the brand ambassador and, ideally, wanting to slip into their role by buying a product or using a service. The value-based strategy, on the other hand, actively highlights the added value and addresses the customer directly.
The path to a positive and well-known brand identity cameroon whatsapp data can be long for a company, but it is rewarding. The core usually becomes clear during the branding phase. Even as a start-up, you know exactly where you want to go with your business plan. Here, too, you analyze the market and your brand by asking yourself questions like the following:
What is the market demand for my product or service?
What makes my company unique?
Why should customers buy from me and not from the (perhaps numerous) competition?
To develop a specific brand identity, simply add further questions to your analysis:
Which colors and shapes support my unique selling point?
What message should my brand identity convey?
How do I want to communicate and be perceived?
Who should my brand appeal to?
Sometimes it's worth asking the questions differently. Instead of asking who the brand should appeal to, you could ask: "Who does my brand actually appeal to?" This question does not assume a clearly defined target audience. Rather, the question emphasizes the importance of the actual perception and resonance of the brand among potential customers, regardless of previous assumptions about the target audience. In this way, companies can better understand the true impact of their brand identity and potentially identify new, unexpected target groups.
Three Perspectives for Brand Identity
Always look at your business from three perspectives: your own, your customers’ and your competitors’.
The path to a positive and well-known brand identity cameroon whatsapp data can be long for a company, but it is rewarding. The core usually becomes clear during the branding phase. Even as a start-up, you know exactly where you want to go with your business plan. Here, too, you analyze the market and your brand by asking yourself questions like the following:
What is the market demand for my product or service?
What makes my company unique?
Why should customers buy from me and not from the (perhaps numerous) competition?
To develop a specific brand identity, simply add further questions to your analysis:
Which colors and shapes support my unique selling point?
What message should my brand identity convey?
How do I want to communicate and be perceived?
Who should my brand appeal to?
Sometimes it's worth asking the questions differently. Instead of asking who the brand should appeal to, you could ask: "Who does my brand actually appeal to?" This question does not assume a clearly defined target audience. Rather, the question emphasizes the importance of the actual perception and resonance of the brand among potential customers, regardless of previous assumptions about the target audience. In this way, companies can better understand the true impact of their brand identity and potentially identify new, unexpected target groups.
Three Perspectives for Brand Identity
Always look at your business from three perspectives: your own, your customers’ and your competitors’.