Make sure you fully comply
Posted: Thu Jan 30, 2025 4:18 am
Better emails open. Don’t have time to A/B test every subject line or email content? Don’t worry, we can explain how to quickly improve your email marketing campaigns. First, there are three parts to good email performance: Deliverability. Open rate. CTR. You must solve each problem in order. If your emails don't arrive, they won't be opened. A bad open rate means people won’t click, so don’t skip the first one! Here are some things you can do to improve these areas with a minimal investment of time: Deliverability. Many people use the same email hosting (gmail, outlook, etc.) and some of these systems can see if you are a spam sender.
That's a broad definition, but essentially if you send it to paytm database people who aren't interested or engaged, you might end up on a spam list. To avoid this, it's important to understand why your emails might end up in spam and avoid sending emails to people who haven't opened many of your past emails. with spam guidelines and consider introducing a double opt-in system for people joining your email list. Also, make sure the person you're emailing actually wants to receive your email. You will accumulate a score that shows whether you are a spam sender or not.
Improving your score will help ensure higher deliverability. Open rate. This is where the dark art of email marketing really comes into play, but here are some tips. There are only 3 areas you can influence and improve your open rates: The sender’s email address. Subject line. Preview text. Since these are the only 3 things someone sees before they open an email, you need to adjust these dials up and down to improve your results. Use a sender email that the recipient can recognize. Don't make it but use someone they would talk to, or a known figure - it seems less spammy.
That's a broad definition, but essentially if you send it to paytm database people who aren't interested or engaged, you might end up on a spam list. To avoid this, it's important to understand why your emails might end up in spam and avoid sending emails to people who haven't opened many of your past emails. with spam guidelines and consider introducing a double opt-in system for people joining your email list. Also, make sure the person you're emailing actually wants to receive your email. You will accumulate a score that shows whether you are a spam sender or not.
Improving your score will help ensure higher deliverability. Open rate. This is where the dark art of email marketing really comes into play, but here are some tips. There are only 3 areas you can influence and improve your open rates: The sender’s email address. Subject line. Preview text. Since these are the only 3 things someone sees before they open an email, you need to adjust these dials up and down to improve your results. Use a sender email that the recipient can recognize. Don't make it but use someone they would talk to, or a known figure - it seems less spammy.