How the study was conducted
Posted: Thu Jan 30, 2025 4:17 am
To compete effectively in today's world, you need a single source of reliable audience research to inform your decisions, and to understand how to engage the right market segments on the right advertising platforms and maximize your ROI.
This study was conducted among 960,000 Internet users aged 16 to 64 years from 53 regions (some respondents completed a shortened mobile version of the survey, so sample sizes may vary).
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Source
The surveys capture an active online market, but not israel consumer email list trends for the overall population: many markets in Latin America, the Middle East and Africa, and Asia Pacific have low internet penetration rates, meaning the online market is younger, driven by urban dwellers who are more affluent and educated than the populations in these areas as a whole.
GWI focuses on its ongoing global quarterly research, but also cites its monthly Zeitgeist research , which covers 12 regions, and GWI Kids, which surveyed 20,000 Internet users aged 8 to 15 across 18 regions.
So, let's get to the heart of the matter.
This study was conducted among 960,000 Internet users aged 16 to 64 years from 53 regions (some respondents completed a shortened mobile version of the survey, so sample sizes may vary).
unnamed.png
Source
The surveys capture an active online market, but not israel consumer email list trends for the overall population: many markets in Latin America, the Middle East and Africa, and Asia Pacific have low internet penetration rates, meaning the online market is younger, driven by urban dwellers who are more affluent and educated than the populations in these areas as a whole.
GWI focuses on its ongoing global quarterly research, but also cites its monthly Zeitgeist research , which covers 12 regions, and GWI Kids, which surveyed 20,000 Internet users aged 8 to 15 across 18 regions.
So, let's get to the heart of the matter.