For the Canadian side, I would expect them to be somewhat trusting in the brand, very trusting in the government & the people they know. Plus, Canadians also trust other people they don’t know – especially other Canadians.
For the Chinese side, I’d expect there to be very little trust. Note that I’ve assumed this brand is not using social marketing or on-site chat yet. I’m assuming they’d drive traffic to a translated version of their website.
As a Canadian, if I were to Google “legal services Edmonton”, I find a Google ad that leads to this site. Putting myself in the shoes of a potential customer, I don’t know the brand yet, so I don’t really trust it.
But it is Canada-based. I have some trust in the regulations of indonesia phone number list Canada that it won’t be a total scam. And if it is, I can sue them or complain to some government entity and I think I’ll win.
I could contact them via email. I’m trusting-enough with email. I use it all the time, and if I get added to an email list, I can generally unsubscribe.
I’m also generally just trusting of other humans.
My perceptions may be wrong or they may be right. But, I think that many other possible customers of this business would have similar perceptions.
Overall, I’d trust them enough to email them and start a conversation.
Now, let’s look at a similar example in China.
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