Purchase or Bottom of Funnel

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Regardless of who you focus on, there are two statistical conclusions.

First, people don't want to pay for shipping, second, everyone loves sales.

If you can offer these bonuses, include them in your key messages to attract more potential customers.

The three main drivers of online shopping that increase the likelihood of purchasing a product online are:

52% - free shipping;
39% - coupons and discounts.
The top two drivers are the same across all generations, with czech republic consumer email list significant differences in the third-most important option: Gen Z and Millennials cited customer feedback (32%), while Gen X and Boomers cited ease of return processing (35%).

Of course, consumers want to trust brands, but it is the use of these drivers in advertising activities aimed at a specific audience segment that will help increase their effectiveness.

4 Life Hacks for Marketers

Automate work where possible. Save time with AI-powered research tools or invest in software and services that help you achieve your business goals faster.

Consider a “running” or “pulsing” ad strategy. These tactics are great for maximizing reach during seasonal campaigns and keeping costs down when you have a limited budget.

Use consumer insights to allocate your budget. Prioritize channels that you know your target audience actively uses to avoid wasted funds and improve ROI.

Keep testing and learning. Don't be afraid to experiment - it's necessary for growth, helps expand your reach and open up new audiences.