How to Optimize Videos and Get Organic Traffic
Posted: Wed Jan 29, 2025 9:54 am
SEO — Search Engine Optimization, or optimization for search engines. The essence of the process is to show the search engine that the content will be interesting to users.
For example, you need to know how to care for a cactus. You enter a query into a search engine — and you see articles in the search results that contain it. On YouTube, it works in much the same way: you add keywords to a video — and it appears in search results. It can also appear in search results on the web.
An example of how SEO works on YouTube: the description and title of the video contain keywords, so the videos are shown on request
SEO is not the only thing that influences promotion on YouTube, but without it, it will be difficult to get the first views. Especially if you have recently created a channel and there is no active audience yet.
Let's figure out how video hosting algorithms work. Each video is processed by linkedin data artificial intelligence at the time of upload. It understands what the video is about based on the title, description, subtitles, and content. Then the system sends notifications to subscribers about the release of a new video, if they have enabled notifications, and places the video in the subscribers' feed.
At the same time, algorithms begin to promote your video:
are shown in search results for relevant queries, as in the example above;
place the video in a section with recommendations from people who are potentially interested in your videos;
Show the video in the related videos section when users watch videos with similar topics.
Videos that actively gain views are additionally included in the “Trending” selection.
Example: videos on different topics get into trends
At first, the algorithms only tell your subscribers about your videos and promote them a little. Then they evaluate the audience's reaction: if users actively click on the preview, watch the video to the end and react to it - write comments, like and dislike, repost - then your content is interesting. Artificial intelligence gives it additional impressions in recommendations.
For example, you need to know how to care for a cactus. You enter a query into a search engine — and you see articles in the search results that contain it. On YouTube, it works in much the same way: you add keywords to a video — and it appears in search results. It can also appear in search results on the web.
An example of how SEO works on YouTube: the description and title of the video contain keywords, so the videos are shown on request
SEO is not the only thing that influences promotion on YouTube, but without it, it will be difficult to get the first views. Especially if you have recently created a channel and there is no active audience yet.
Let's figure out how video hosting algorithms work. Each video is processed by linkedin data artificial intelligence at the time of upload. It understands what the video is about based on the title, description, subtitles, and content. Then the system sends notifications to subscribers about the release of a new video, if they have enabled notifications, and places the video in the subscribers' feed.
At the same time, algorithms begin to promote your video:
are shown in search results for relevant queries, as in the example above;
place the video in a section with recommendations from people who are potentially interested in your videos;
Show the video in the related videos section when users watch videos with similar topics.
Videos that actively gain views are additionally included in the “Trending” selection.
Example: videos on different topics get into trends
At first, the algorithms only tell your subscribers about your videos and promote them a little. Then they evaluate the audience's reaction: if users actively click on the preview, watch the video to the end and react to it - write comments, like and dislike, repost - then your content is interesting. Artificial intelligence gives it additional impressions in recommendations.