The article answers the questions:
What to look for when conducting an SEO audit?
What is website optimization for SEO?
What website elements influence its effective positioning?
Contents:
SEO audit – is it worth doing?
Headlines
Meta tags
Optimizing existing content
Acquiring external links and their role in positioning
Internal linking
Web page loading speed
Correctness of the robots.txt file
Competition analysis
SEO audit – is it worth doing?
Just because a website is attractive to our readers does not mean that it looks equally good "in the eyes" of Google search engine indexing robots . Optimization for indexing robots is the domain of specialists who will efficiently determine the situation we are currently in and guide us to the right solutions. For this purpose, it is worth deciding on an SEO audit .
An SEO audit will help determine why our website is invisible in the search engine and how to modify it so that after optimization it is better adapted to the requirements of Google algorithms . If you commission an SEO audit from a specialist, you will find out what the problem is and how to solve it. After the audit, it is worth deciding on the help of a specialist in the field of optimization of your website .
Screaming Frog
For advanced site analysis, use the Screaming Frog tool (source: screamingfrog.co.uk)
Headlines
The structure of headings is a kind of hierarchy. Top-level headings (H1, H2) are mandatory for proper SEO optimization .
The top-level heading (H1) is most often the title of a subpage or blog post . The best H1 headings are flashy and encourage clicking on the article , and also contain the most important keywords related to the subject of the content. This heading should also encourage the user to read our post.
Positioning is closely related to the headings we use. If we use phrases that readers often type into the search engine, we will automatically increase the visibility of our articles in the Google search engine . Positioning- friendly article titles often consist of phrases such as "10 ways to...", "5 reasons why it's worth..." and keywords describing the subject of the article.