When selecting products/services for placement on this screen

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, it is worth using ABC analysis, which helps determine the profitability of product groups or individual items, or indicate a driving product (high-margin, profitable and popular with customers).

For example, the strategy shown in the image above is a locomotive product in the case of Completo: a considerable portion of potential clients come to us specifically for this request. However, to come for a request ≠ to buy only this product: in the process of processing the lead, specialists find out the relevant needs of the company and offer a range of services that most effectively and within a reasonable time frame contribute to achieving the business goals of the applicant.

In other words, although strategy development albania consumer email list is the engine that attracts leads, a business strategy is not built on its sale (exclusively), but “around” this product.

Lifehack : if the use of a product involves professional customization, then this can already be classified as selling services.

Third screen . Here the client should understand what to do to solve his problem and how it will happen. You can embed a questionnaire, a configurator or a work scheme "from and to".
Fourth screen . Even though websites always (in good cases) have a separate page about the company, it is worth telling clients about yourself on the main page and explaining why you can be trusted.

The best way to gain trust is by showing your cases (add a block with links), indicating places in ratings, demonstrating production capabilities, for example, the number of factories/plants/employees.

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Image from the author's archive

Fifth screen . Feedback from those who have already trusted you and did not regret will help to strengthen the potential client in the idea of ​​choosing you as a contractor.

These are the ones that should be placed on the fifth screen.

The sixth screen . This is essentially adding different ways to contact you: email address, social networks, directions, etc.
The seventh screen inclu