Do storytelling
Posted: Wed Jan 29, 2025 8:12 am
Think about your audience to determine the performance of your Facebook Ads budget
With Facebook advertising, it's not so much about reaching the most people as it is about reaching the right people.
Sure, big numbers look great on your reports, but you need to reach the people who are willing to discover your content, are curious about your business, and are receptive to your message. And that's probably fewer people than you think.
When it comes to targeting and reaching your audience with a super-relevant message, you need to understand:
What platforms does your audience use? What types of language do they use and how do they communicate? What type of content do they engage with most often?
Most of the time, you can find the answers to these questions through data and research.
One of the best places to find information about your audience is Facebook's Audience Insights.
To do this, you must go to your fan page, click on the top where it says Statistics:
tips-budget-performance-on-facebook-ads
Then in Publications and see data about your audience by clicking on Export:
export-budget-data-in-facebook-ads
You can download an Excel file in which you list building for mlm will see the most liked posts and the growth of your audience on the dates you select.
insights-budget-in-facebook-ads
This is the best way to know who you are addressing.
When Inbound Marketing talks about creating useful, quality content to optimally reach audiences, it is not joking at all.
Facebook Ads is all about getting up to speed on the way brands sell.
Therefore, the best way to optimize the performance of your budget is to tell stories in your ads to capture the attention of your audiences.
Good campaigns of this type have some creative messaging and a clear call to action to subscribe.
While you can guide the viewer through a simple narrative that includes a brand introduction, a brand article, and then a call to action to subscribe.
You have to think long term
The important thing with Facebook (or any type of advertising or marketing) is to have a long-term strategy behind your actions.
Let’s say you create a recognition campaign and it’s great, but what’s the long-term plan here? How will you turn this initial recognition into something more tangible for your business?
For example, if you're running a makeup business that sells all kinds of beauty items online, you can run a video ad that shows a tutorial on how to blend your eyes.
This ad would be aimed at engagement and getting as many people to watch, like, and share your video as possible.
But rather than being the first and last piece of the puzzle, this could serve as a starting point to attract new prospects to your retargeting.
Using the Facebook pixel, you could create a custom audience for people who have watched more than a certain percentage of the video.
With Facebook advertising, it's not so much about reaching the most people as it is about reaching the right people.
Sure, big numbers look great on your reports, but you need to reach the people who are willing to discover your content, are curious about your business, and are receptive to your message. And that's probably fewer people than you think.
When it comes to targeting and reaching your audience with a super-relevant message, you need to understand:
What platforms does your audience use? What types of language do they use and how do they communicate? What type of content do they engage with most often?
Most of the time, you can find the answers to these questions through data and research.
One of the best places to find information about your audience is Facebook's Audience Insights.
To do this, you must go to your fan page, click on the top where it says Statistics:
tips-budget-performance-on-facebook-ads
Then in Publications and see data about your audience by clicking on Export:
export-budget-data-in-facebook-ads
You can download an Excel file in which you list building for mlm will see the most liked posts and the growth of your audience on the dates you select.
insights-budget-in-facebook-ads
This is the best way to know who you are addressing.
When Inbound Marketing talks about creating useful, quality content to optimally reach audiences, it is not joking at all.
Facebook Ads is all about getting up to speed on the way brands sell.
Therefore, the best way to optimize the performance of your budget is to tell stories in your ads to capture the attention of your audiences.
Good campaigns of this type have some creative messaging and a clear call to action to subscribe.
While you can guide the viewer through a simple narrative that includes a brand introduction, a brand article, and then a call to action to subscribe.
You have to think long term
The important thing with Facebook (or any type of advertising or marketing) is to have a long-term strategy behind your actions.
Let’s say you create a recognition campaign and it’s great, but what’s the long-term plan here? How will you turn this initial recognition into something more tangible for your business?
For example, if you're running a makeup business that sells all kinds of beauty items online, you can run a video ad that shows a tutorial on how to blend your eyes.
This ad would be aimed at engagement and getting as many people to watch, like, and share your video as possible.
But rather than being the first and last piece of the puzzle, this could serve as a starting point to attract new prospects to your retargeting.
Using the Facebook pixel, you could create a custom audience for people who have watched more than a certain percentage of the video.