with direct competitors, that is, competitive benchmarking
Posted: Wed Jan 29, 2025 8:12 am
Benchmarking will not show the full picture of how the benchmark company came to the result that impressed you: you can only identify tools and successful cases, but you will have to go through all the pitfalls on your own to improve the situation.
And perhaps gain some insights in the process.
During the COVID-19 pandemic, companies actively adopted the experience of other enterprises and transferred employees to remote work, in some cases inspired by how their “exemplary colleagues” organized processes. vietnam consumer email list This allowed them to save resources and money.
This example can be considered as a variant of benchmarking.
What types of benchmarking are most productive?
Typically, benchmarking is classified by objects of comparison and by specific indicators.
The effectiveness of each type depends on the area in which the company operates, resources, product and business capabilities.
Based on the objects of comparison, benchmarking can be divided into two groups: internal and external.
External implies comparison with other companies:
;
with leaders or companies that operate in the industry but are not direct competitors, this is industry benchmarking;
with companies from other industries - general benchmarking;
with business representatives from other countries - global benchmarking.
Internal benchmarking is when divisions, branches or business areas are compared within one company.
And perhaps gain some insights in the process.
During the COVID-19 pandemic, companies actively adopted the experience of other enterprises and transferred employees to remote work, in some cases inspired by how their “exemplary colleagues” organized processes. vietnam consumer email list This allowed them to save resources and money.
This example can be considered as a variant of benchmarking.
What types of benchmarking are most productive?
Typically, benchmarking is classified by objects of comparison and by specific indicators.
The effectiveness of each type depends on the area in which the company operates, resources, product and business capabilities.
Based on the objects of comparison, benchmarking can be divided into two groups: internal and external.
External implies comparison with other companies:
;
with leaders or companies that operate in the industry but are not direct competitors, this is industry benchmarking;
with companies from other industries - general benchmarking;
with business representatives from other countries - global benchmarking.
Internal benchmarking is when divisions, branches or business areas are compared within one company.