It's simple economics
Posted: Wed Jan 29, 2025 8:06 am
We live in a time of crazy volatility and uncertainty, so target audiences are constantly moving and changing. Your ideal qualified prospect (IQP) is not static. In a world where everything is changing, finding the money is a problem.
Here are three frameworks you can use to determine where your money is going in this changing landscape.
You need to define the niche or target market you want to focus on. The mistake many people make is trying to target everyone, thinking that everyone needs their product or service. However, not everyone has the needs or resources to buy your product or service.
If you target exactly the right people you want to serve, and you have some track record, experience, and expertise, you will have a high degree of confidence that you will be able to help them. This can make your life a lot easier because you know where to speak, where to network, and where to build relationships.
To build influence, you must focus on a narrow but deep market. Build ecuador telegram data credibility in one industry, then expand into adjacent or different markets. You will never gain momentum or a track record in a specific industry if you continue to work with a variety of clients and customers.
Without a track record, repeat business, referrals, upsells, and cross-sells are impossible.
First, think about where you do best and who you can help the most. Identify the people who have given you the most results and collect testimonials, testimonial videos and testimonials. These people are your target audience and they are where you should focus your efforts. Identify where to publish, speak, network, post and participate in blogs, portals, forums and communities to reach this audience. Once you have established yourself, the snowball effect will begin and you won't need to constantly jump from one market or target group to another.
As you go through this process, remember that your potential clients must not only have the ability to pay, they must be eager to pay for our services. It’s not enough that they have a budget; they must have an urgent, pervasive, and expensive problem that they are willing to pay a high fee to solve.
That’s why it’s crucial to choose a target market that is financially viable. Otherwise, we might waste our time talking to people who desperately need our services but can’t afford them.
Here are three frameworks you can use to determine where your money is going in this changing landscape.
You need to define the niche or target market you want to focus on. The mistake many people make is trying to target everyone, thinking that everyone needs their product or service. However, not everyone has the needs or resources to buy your product or service.
If you target exactly the right people you want to serve, and you have some track record, experience, and expertise, you will have a high degree of confidence that you will be able to help them. This can make your life a lot easier because you know where to speak, where to network, and where to build relationships.
To build influence, you must focus on a narrow but deep market. Build ecuador telegram data credibility in one industry, then expand into adjacent or different markets. You will never gain momentum or a track record in a specific industry if you continue to work with a variety of clients and customers.
Without a track record, repeat business, referrals, upsells, and cross-sells are impossible.
First, think about where you do best and who you can help the most. Identify the people who have given you the most results and collect testimonials, testimonial videos and testimonials. These people are your target audience and they are where you should focus your efforts. Identify where to publish, speak, network, post and participate in blogs, portals, forums and communities to reach this audience. Once you have established yourself, the snowball effect will begin and you won't need to constantly jump from one market or target group to another.
As you go through this process, remember that your potential clients must not only have the ability to pay, they must be eager to pay for our services. It’s not enough that they have a budget; they must have an urgent, pervasive, and expensive problem that they are willing to pay a high fee to solve.
That’s why it’s crucial to choose a target market that is financially viable. Otherwise, we might waste our time talking to people who desperately need our services but can’t afford them.