What do your customers really want from a loyalty program today? Let’s take stock together.
There’s no denying that customer expectations have changed saudi arabia mobile number dramatically in recent years. Consumers are looking for more than just a points system: they’re demanding authentic, personalized experiences that create a real connection with their favorite brands. A recent PWC study shows that 73% of consumers believe that customer experience is an important factor in their purchasing decisions.
In other words, the message is clear: each interaction must be an opportunity to strengthen this bond, the act of purchasing being one interaction among others in the entire customer experience.
The limits of traditional programs
Traditional loyalty programs often focus solely on accumulating points and providing direct rewards. While this approach is honorable, it can sometimes be perceived as insufficient by your customers. What is missing from all this? Well, quite simply, the dimension of emotional engagement and differentiation, the one that builds a memorable and lively experience.