Read also: Who is an SMM specialist and how to become one 2. Short videos Short videos have become an effective and affordable way to capture the attention of your audience. They require significantly less time and resources to create than long, professional videos. Short videos Social media is actively supporting this format, as the algorithms of platforms like TikTok, Instagram Reels, and YouTube Shorts encourage the spread of short content.
Brands are using these tools to create mini-how-tos, korea telegram collect feedback, showcase unboxings, and show behind-the-scenes company life or office work. Read also: Reels and TikTok as the key to brand popularity: main editing trends 3. Authenticity on social media is about being truthful and genuine. That’s how users want to see brands.
Authentic content helps businesses show their human side, build trust, and improve engagement with their audience. Context Two key approaches to authentic content are employee-generated content (EGC) and user-generated content (UGC): EGC — employee content Employee-Generated Content (EGC) allows brands to appear more “human.” This trend, popular since 2024, will continue its dominance in 2025. Show real people behind production, packaging, service, or project development.
Content with a focus on authenticity
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