We are seeing strong growth
Posted: Sun Dec 22, 2024 8:23 am
Towards a world without cookies: the countdown has begun It’s impossible to talk about the importance of personalization without talking about cookies… Third-party cookies are already blocked by Firefox and Safari, and will also be blocked by Google Chrome by the end of 2023. Companies must quickly prepare for these upcoming changes. It is therefore surprising to note that 81% of French companies say they are totally or largely dependent on third-party cookies and that the consequences of their disappearance will be serious: The decline in the return on investment of advertising spending Decreased ability to acquire new customers The decline in the ability to measure the attractiveness of marketing campaigns Despite today’s reliance on third-party cookies, Twilio data shows that French companies are nonetheless looking for alternative ways to collect first-party data.
We are seeing strong growth in the implementation of Customer Data Platforms (CDPs) to whatsapp philippines number collect and unify first-party data to make more informed business and marketing decisions and deliver more personalized experiences to customers. Data collection impacts consumer trust Trust between businesses and consumers has deteriorated significantly following multiple scandals concerning data collection. Companies must therefore regain consumer trust in terms of data protection and confidentiality. Brands also claim to be making considerable efforts to optimize their confidentiality rules and the security of their data. However, these efforts seem insufficient for consumers for the moment.
According to our research, while 95% of B2C companies believe that consumers trust them to protect their data, the actual figure is just 65%. Consumers are concerned that companies are not fully transparent about how they use the data that is collected and are not respecting the preferences they have set. This lack of transparency has a direct impact on consumer trust. It is therefore in the best interest of brands to communicate more clearly about how they collect, protect and use customer data. By being more transparent, they will strengthen the trust that exists between them and their customers.
We are seeing strong growth in the implementation of Customer Data Platforms (CDPs) to whatsapp philippines number collect and unify first-party data to make more informed business and marketing decisions and deliver more personalized experiences to customers. Data collection impacts consumer trust Trust between businesses and consumers has deteriorated significantly following multiple scandals concerning data collection. Companies must therefore regain consumer trust in terms of data protection and confidentiality. Brands also claim to be making considerable efforts to optimize their confidentiality rules and the security of their data. However, these efforts seem insufficient for consumers for the moment.
According to our research, while 95% of B2C companies believe that consumers trust them to protect their data, the actual figure is just 65%. Consumers are concerned that companies are not fully transparent about how they use the data that is collected and are not respecting the preferences they have set. This lack of transparency has a direct impact on consumer trust. It is therefore in the best interest of brands to communicate more clearly about how they collect, protect and use customer data. By being more transparent, they will strengthen the trust that exists between them and their customers.