TV channels For American networks too, NFTs represent a new frontier to consolidate the link with the most loyal audiences. CNN has launched Vault , a platform on which it resells, in the form of NFTs, historical airtime moments, such as the fall of the Berlin Wall or the presidential elections. A way for the network to monetize its vast library of archives. ViacomCBS (CBS, MTV, Nickelodeon, Paramount Pictures) has partnered with NFT platform Recur and hopes to launch a space next spring where fans can buy, sell and trade items related to its iconic franchises.
Fox may be the most active network. Last October, the network launched its first NFT platform, called MaskVerse , which lets you buy, trade, or sell digital collectibles related to the show The Mask Singer . In August, the network participated in the platform’s $100 million fundraising round that provides the technology for its NFT production studio. Through the studio, called Blockchain Creative Labs, Fox has partnered with WWE, the television rights manager for American wrestling, to create NFTs related to the show’s flagship events.
Online media In March 2021, in an experimental move, Quartz viber data and the New York Times each put up for sale an article, talking about NFTs, in the form of NFTs. For Kevin Roose, of the NYT , “NFTs could erode the economic dominance of social media intermediaries and give more power back to the people who produce creative and interesting things” – including journalists. Time Magazine , which turns 100 in 2023, is marketing its covers as NFTs, experimenting with the metaverse, accepting bitcoin and ethereum payments, and has launched an NFT collection called “Time Pieces” to sell subscriptions to its readers.
In one week, freelance journalist and author Kyle Chayka made $33,000 by selling 131 NFTs. The campaign was launched to fund his entertainment newsletter “Dirt .” Chayka says, “This is proof that NFTs could single-handedly fund a small media company.” Associated Press and blockchain : The American news agency is a pioneer in blockchain-based markets. The AP is now working with Chainlink , making economic data, election results, sports results, and corporate financial data available on various blockchains. The goal: to automate processes by informing markets of this data.