SDR Metrics – Conversion Rates
Posted: Tue Jan 28, 2025 10:54 am
Message Resonance : Some companies use SDR to assess product-market fit rather than as a funnel source. Especially early-stage startups and less established vendors with a disruptive message will take longer to get their message to market, which will ultimately impact the manager's performance.
Decision maker level : Depending on who your company is targeting, they may be “easier” or “harder” to convert. Generally, decision makers at the senior level are considered harder to reach (although there are those who hold the opposite view of this theory – see the article “ Effectively Using Emotions in Meetings with C-Levels ”)
Brand Awareness : If your company is a more established egypt mobile database B2B SaaS provider with a well-known brand , the SDR will need to spend less time explaining the value your company can bring since there will already be awareness of the problem you solve.
Sales Experience : More experienced managers tend to demonstrate higher levels of performance due to their confidence in communication and knowledge of tools.
Skill Level : If a company expects BANT qualified leads from their SDRs, lead quality will increase and lead quantity will decrease.
Now that we understand the typical productivity/activity levels expected from each SDR, it's time to understand the average conversion you should expect from the SAL (Scroll down for acronyms) generated by your SDR team.
Decision maker level : Depending on who your company is targeting, they may be “easier” or “harder” to convert. Generally, decision makers at the senior level are considered harder to reach (although there are those who hold the opposite view of this theory – see the article “ Effectively Using Emotions in Meetings with C-Levels ”)
Brand Awareness : If your company is a more established egypt mobile database B2B SaaS provider with a well-known brand , the SDR will need to spend less time explaining the value your company can bring since there will already be awareness of the problem you solve.
Sales Experience : More experienced managers tend to demonstrate higher levels of performance due to their confidence in communication and knowledge of tools.
Skill Level : If a company expects BANT qualified leads from their SDRs, lead quality will increase and lead quantity will decrease.
Now that we understand the typical productivity/activity levels expected from each SDR, it's time to understand the average conversion you should expect from the SAL (Scroll down for acronyms) generated by your SDR team.